The Conversation Prism

Social Media. The next frontier of public relations. Er... The current frontier of public relations. Or, perhaps, the biggest part of public relations that pr pros are still trying to tackle. Brian Solis and JESS3 came up with this diagram that maps out social media: The Conversation Prism. A great resource for anyone looking to expand their social media positioning or checking how they stand.

Just when I thought I was starting to get it, this post shows me just how much I'm missing. And the big question remains: how to put it all together? If I'm on facebook and myspace 5x/day, updateing twitter every afternoon and evening, listening to pandora at work, getting google alerts first thing every morning, and using yahoo groups to organize my outside endeavors... where (and how!?) does it come together?

It would be impossible, (and futile), to utilize all of the tools available. This 'map' is a helpful visual in dividing them all up so you can not just what tools your using, but what 'color' tools you're hitting the most. My prism has a ton of blue and a smattering of red and green, but not much orange or yellow. It would seem to me that balance is the key, rather than total domination of one area but what a task finding the right colors and making sure they're all working together...